Introduction
Welcome to Wealthlook ("we", "us", or "our"). We operate the website wealthlook.com — a personal finance education platform built for Indian readers.
This Privacy Policy explains what information we collect when you visit our website, how we use that information, who we share it with, and what rights you have over your personal data. We have written this policy in plain English so that every visitor — regardless of their technical or legal background — can clearly understand how their information is handled.
By visiting or using Wealthlook, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue your use of our website.
This policy applies to: All visitors to wealthlook.com, users who contact us via email or the contact form, subscribers to any future newsletters or updates, and anyone who interacts with our social media channels.
Information We Collect
We collect two types of information: information you provide to us voluntarily, and information collected automatically when you use our website.
2.1 Information You Provide Voluntarily
When you interact with Wealthlook directly — for example by filling in our contact form or sending us an email — we may collect the following:
- Full Name — so we know how to address you in our reply
- Email Address — to respond to your query or message
- Phone Number — only if you choose to provide it (optional)
- Message Content — the substance of your inquiry or feedback
- Category of Inquiry — general question, article suggestion, error report, etc.
We collect only the minimum personal information required to respond to your inquiry. We do not ask for sensitive personal data such as financial account details, Aadhaar numbers, PAN numbers, or passwords.
2.2 Information Collected Automatically
When you visit wealthlook.com, certain information is collected automatically by our web server and third-party analytics tools. This includes:
- IP Address — your device's internet address (used for security and analytics)
- Browser Type and Version — Chrome, Firefox, Safari, etc.
- Device Type — mobile, tablet, or desktop
- Operating System — Windows, Android, iOS, etc.
- Pages Visited — which articles or pages you viewed
- Time Spent on Pages — how long you spent reading each page
- Referring URL — which website or search engine brought you to us
- Geographic Location — country and city level only, not precise location
- Search Terms — what you searched for before finding our content
All automatically collected data is aggregated and anonymised for analytics purposes. We cannot and do not use this data to identify individual users. It helps us understand which topics are most useful to our readers so we can improve our content.
How We Use Your Information
We use the information we collect for specific, limited purposes. We do not use your personal data for any purpose beyond what is described below.
- To Respond to Your Queries — When you contact us, we use your name and email address to reply to your message. We do not add you to any mailing list without your explicit consent.
- To Improve Our Content — We analyse anonymised usage data (pages visited, time on page, traffic sources) to understand what topics our readers find most valuable and to improve the quality and relevance of our articles.
- To Improve Website Performance — Technical data such as browser type, device type, and page load times helps us identify and fix performance issues to ensure our website works well for all visitors.
- To Serve Relevant Advertisements — We use Google AdSense to display advertisements on our website. Google uses cookies to show ads that may be relevant to your interests based on your browsing behaviour. This is described in detail in Section 5 (Cookies) and Section 6 (Third-Party Services).
- To Detect and Prevent Abuse — IP addresses and server logs are used to detect spam, bot traffic, attempted hacks, or other malicious activity that could harm our website or our readers.
- To Comply with Legal Obligations — We may use or disclose personal data when required to do so by applicable Indian law, court order, or government authority.
We do not use your information for: Selling or renting data to third parties, building advertising profiles without disclosure, sending unsolicited marketing emails, or making automated decisions about you.
How We Share Your Information
We do not sell, rent, or trade your personal information to any third party. We share data only in the limited circumstances described below.
4.1 Service Providers
We work with a small number of trusted third-party service providers who help us operate our website. These include our web hosting provider, email service provider, and analytics platform (Google Analytics). These providers access only the minimum data necessary to perform their services and are contractually obligated not to use your data for any other purpose.
4.2 Google Services
We use Google Analytics to understand website traffic and Google AdSense to display advertisements. Google may collect and process data in accordance with their own privacy policies. Please see Section 6 for details on how to opt out of Google's data collection.
4.3 Legal Requirements
We may disclose your information if required to do so by law — for example, in response to a court order, government subpoena, or to protect the rights, property, or safety of Wealthlook, our readers, or the public.
4.4 Business Transfers
In the unlikely event that Wealthlook is acquired, merged, or otherwise transferred to a new owner, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.
Bottom line: Your personal information is never sold, rented, or shared with advertisers, financial product companies, data brokers, or any third party for commercial purposes. This is an absolute commitment.
Cookies and Tracking Technologies
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and in some cases, show you relevant advertisements.
Wealthlook uses the following types of cookies:
| Cookie Type | Purpose | Provider | Duration | Category |
|---|---|---|---|---|
| Session Cookies | Keep you logged in during a browsing session; maintain page state | Wealthlook | Until browser closes | Essential |
| Preference Cookies | Remember your settings such as language and display preferences | Wealthlook | 1 year | Essential |
| Google Analytics | Track page views, sessions, bounce rate, and traffic sources anonymously | Up to 2 years | Analytics | |
| Google AdSense | Display relevant advertisements based on your browsing behaviour | Up to 13 months | Advertising | |
| DoubleClick / GDN | Google Display Network ad frequency and relevance | Up to 13 months | Advertising |
How to Control Cookies
You have full control over cookies. You can:
- Adjust your browser settings to block or delete all cookies (note: this may affect website functionality)
- Opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on
- Opt out of personalised Google ads by visiting Google Ad Settings
- Use the Digital Advertising Alliance Opt-Out Tool to opt out of interest-based advertising from multiple networks
Disabling essential cookies may affect your experience on our website. Disabling analytics or advertising cookies will not affect your ability to read our content — it only affects how ads are shown and how we measure our audience.
Third-Party Services
Wealthlook uses the following third-party services. Each has its own independent privacy policy that governs how they handle data collected through their services on our website.
6.1 Google Analytics
We use Google Analytics to understand how visitors use our website — which pages are most popular, where our traffic comes from, how long people read our articles, and what devices they use. This data is anonymised and aggregated — we cannot identify individual users from this data.
Google Analytics privacy policy: policies.google.com/privacy
6.2 Google AdSense
Wealthlook displays advertisements served by Google AdSense. Google uses cookies and your browsing history to show advertisements that may be relevant to your interests. This is known as interest-based or personalised advertising.
We do not control which specific advertisements Google shows — Google's algorithms determine ad placement based on your profile and the content of our pages. We do not receive or store any personal information about you from Google AdSense.
You can opt out of personalised ads at: google.com/settings/ads
6.3 Social Media Platforms
Our website contains links to our social media profiles on Instagram, LinkedIn, YouTube, and Twitter/X. When you click these links, you leave Wealthlook and are subject to the respective platform's privacy policy. We are not responsible for the data practices of any third-party platform.
6.4 Web Hosting
Our website is hosted on a third-party web hosting provider. This provider processes connection data (including IP addresses) as a technical necessity of serving our website. This is governed by our hosting provider's data processing agreement.
Data Retention
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected.
- Contact Form Submissions — We retain your name, email, and message for up to 12 months from the date of submission. After that, it is permanently deleted unless you have an ongoing correspondence with us.
- Email Correspondence — Emails you send to support@wealthlook.com are retained for up to 24 months for reference and quality purposes, then permanently deleted.
- Analytics Data — Google Analytics data is retained for 26 months by default per Google's standard settings.
- Server Logs — Automated server logs including IP addresses are retained for up to 90 days for security purposes, then deleted.
When data is no longer needed, we delete it permanently. We do not archive or back up personal data beyond the retention periods listed above.
Data Security
We take reasonable and appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.
- SSL/HTTPS Encryption — All data transmitted between your browser and wealthlook.com is encrypted using HTTPS (SSL/TLS). You can verify this by the padlock icon in your browser's address bar.
- Access Controls — Access to personal data is restricted to authorised team members who need it to perform their role.
- Secure Hosting — Our website is hosted on a reputable, security-compliant hosting provider with regular security patches and monitoring.
- No Sensitive Data Storage — We never store sensitive financial data such as bank account numbers, credit card details, Aadhaar numbers, or PAN numbers.
While we implement strong security measures, no method of data transmission over the internet is 100% secure. We cannot guarantee the absolute security of data transmitted to our website, but we commit to using industry-standard protections and to notifying you promptly if a data breach affecting your information occurs.
Your Privacy Rights
You have the following rights regarding your personal data. To exercise any of these rights, email us at support@wealthlook.com with the subject line "Privacy Request" and we will respond within 7 working days.
- Right to Access — You can request a copy of all personal data we hold about you.
- Right to Correction — You can ask us to correct any inaccurate personal data we hold about you.
- Right to Deletion — You can ask us to delete all personal data we hold about you. We will comply unless we are required by law to retain it.
- Right to Restriction — You can ask us to stop processing your personal data while a correction or deletion request is being handled.
- Right to Object — You can object to us processing your personal data for any specific purpose at any time.
- Right to Withdraw Consent — Where processing is based on your consent, you can withdraw that consent at any time without affecting the lawfulness of prior processing.
- Right to Complain — If you believe we have not handled your data appropriately, you have the right to raise a complaint with the relevant data protection authority in India.
Children's Privacy
Wealthlook is intended for adults and is not directed at children under the age of 18. We do not knowingly collect personal information from minors.
If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at support@wealthlook.com. We will take prompt steps to delete that information from our records.
Links to External Websites
Wealthlook articles and pages may contain links to external websites — for example, links to official government sources (SEBI, RBI, Income Tax Department), financial data providers, or third-party tools we reference in our articles.
When you click these links and leave wealthlook.com, this Privacy Policy no longer applies. We are not responsible for the privacy practices or content of any external website. We encourage you to read the privacy policy of any external website you visit.
We try to link only to reputable, trustworthy sources. However, we cannot monitor or control the data practices of external sites after you leave our website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or website features. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this page
- Post a notice on our website homepage for 30 days following any significant change
- If we have your email address, notify you directly of material changes that affect how we handle your personal data
We encourage you to review this Privacy Policy periodically. Your continued use of wealthlook.com after any changes constitutes your acceptance of the updated policy.
This Privacy Policy was last reviewed and updated on May 28, 2026. The previous version was effective from the date Wealthlook was first published.
Contact Us About Privacy
If you have any questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, please contact us through any of the following channels:
- Email: support@wealthlook.com — use subject line "Privacy Request"
- Contact Form: wealthlook.com/contact-us — select "General Question" and mention privacy in your message
- Response Time: We aim to respond to all privacy-related requests within 7 working days
We take every privacy request seriously. Whether you want to access, correct, or delete your data — or if you simply have a question about how we handle information — we are here to help and will respond promptly and transparently.